How to Build a Brand for a Small Business on a Budget

1. Logo

One of the most important and recognisable things about your company/brand is your logo. This should appear consistently in branding on your website, letterheads, business cards and more.

2. Content

Your printed material and website content needs to be unique, well written and engaging. Don’t just list a range of services you provide or products you sell. Be enthusiastic! Explain why you do what you do, and give people a reason to connect with you.

3. Social Media

There’s no escaping social media these days. It is a great way to connect with your customers on a personal level and break down the old style business of faceless companies. People like getting to know the person or team behind a brand. You can also use social media to run competitions, provide online support and request feedback.

4. Networking

This old-school approach of face-to-face networking still has value despite the increasingly online world of business. This is a great way of making new connections and gaining referrals through word of mouth. Just make sure you don’t forget to take some business cards with you!

5. Customer Experience

Okay so you have your fantastic logo, website and unique content, but what about your reputation? You need to inject personality and a positive attitude into your service. Ask customers to share their experiences with friends (over social media, word of mouth) and leave reviews on local listings and directories. Go that extra mile, making your excellent service one of your unique selling points. Don’t just say it, do it!

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