Online Marketing

Improving Your Website Performance

In addition to search engine optimisation, we also offer online marketing services such as PPC (Pay-Per-Click) advertising, link development and e-mail campaigns. We can also analyse and amend your website to make it more marketing driven, turning your visitors into customers.

PPC Marketing

Pay per click advertising is a great way of achieving instant visibility and an increased traffic volume for your website. Often appearing in sponsored listings on search engines such as Google, Yahoo and Bing, advertisers need only pay when users actually click on an advert to visit their website.

PPC marketing is ideal for appearing on the first page of search results and on relevant websites. Also, by using analytical software and applying experienced marketing techniques, our PPC advertising campaigns are able to provide a great return on investment.

Google now accounts for 90% of all UK search traffic, and Viron Media can deliver targeted traffic through both Google's Adwords search and content network to achieve maximum exposure for your pay per click marketing campaign.

Whilst Google offer many automated functions in their Adwords control centre, or even have consultants that can optimise your campaign if your spend is high enough, be aware that their objective is to increase your spending. Having your PPC managed by Viron Media allows for true independence, and you can monitor the results with our regular PPC campaign reporting.

E-mail Marketing

E-mail Marketing is a very powerful and cost effective form of online marketing. It can be used to generate new business leads and keep in touch with existing clients to aid customer retention.

Viron Media can help from the initial concept through to statistics. We can create inspiring e-mail marketing campaigns to drive targeted traffic to your website and help build your mailing list. With our highly sophisticated tracking system, we can also track the success or actions from every e-mail campaign.