Over the years I’ve spoken with numerous people who’ve been badly bitten by SEO scammers, giving the industry a bad name. When a company comes along offering you to only pay on the basis of them achieving results (such as achieving a #1 ranking for a particular keyword), that sounds fantastic and risk-free, right?
Think about it; If you’re paying a company (or individual) once a result has been met, then surely they will do anything to achieve that quickly by any means possible. That could mean spamming tactics and black-hat SEO to trick Google’s algorithm, which will only result in your website getting penalised or even completely blacklisted from their search results. Sometimes getting caught can take a little while and by then you’re likely to have paid them. Their response is likely inform you that you got the result you wanted and I doubt very much they would rectify the problem once they have your money. So whilst this option seemed low-risk in regards to cash, you can see how there are much bigger long-term risks such as re-establishing a presence in Google or even having to start-over as a worst case scenario.
So What Should You Do?
I would strongly recommend working with a company who talks about improving your website SEO over a long term. The chances are that their approach is more likely to be using ethical strategies to improve your overall rankings and brand awareness – not damage it.
For example; we start off by learning about your business, researchign your competition, discussing what your goals and create a tailored SEO strategy just for you. We then recommend time spent on those tasks each month as a guide, but ultimately you control/set your budget. Month by month, you then get to see what work has been carried out. No “smoke and mirrors”, just solid, honest, industry SEO that is tried and tested, proven, and meets with Google’s quality guidelines. That’s not to say we don’t get creative in taking advantage of opportunities, but these are based on insights and carried out with tactics such as content development and outreach.
If you’d like to learn more about how we can help you, get in touch with us today.
Disclaimer: Obviously there may be some ‘pay on results’ SEO companies who do not conduct any unethical tactics, but if you’re considering this approach, be very careful.