If you want your business to stay relevant, your Search Engine Optimisation (SEO) strategy must evolve with the times. The basics and core technical methods will always be important, but not following other current SEO trends could still leave your business nowhere to be found.
Continue reading for SEO advice that'll take your digital marketing to the next level. Here are 5 SEO trends that are useful for 2021 and beyond.
The bottom line is this: Create a great user experience (UX). Potential customers tend to abandon websites that have slow loading speeds or a difficult user interface, resulting in a higher "bounce rate" (when someone leaves the same web page they entered on) which can lower your Google search rankings.
Your digital marketing strategy must consider the user experience of both your core site and landing pages, optimising the performance on all devices (especially mobile!). If the UX proves to be slow, frustrating, or unsafe (such as no SSL certificate), it will have a knock-on effect for all other SEO and pay-per-click (PPC) advertising efforts, making them much less effective and/or more expensive to achieve results.
Google created its assessment for content quality as Expertise, Authority and Trustworthiness (otherwise known as EAT). These are Google’s guidelines for ranking content, which while initially aimed at financial and health industries (content covering sensitive/influential topics with potentially life altering consequences), the core values still hold true to all websites - quality, trustworthy and original content matters. If your website fails to deliver on these principles in the eyes of Google, it's not likely rank highly within their search results pages.
The importance of Artificial Intelligence (AI) continues to rise across many industries, with Data Prot’s recent report that the AI industry is projected to earn around $118 billion by 2025.
AI is a great way to gain an understanding of ranking algorithms. With AI, you’re able to capture data performance metrics on top SEO trends like user experience and keywords. You can also track data elements that allow you to adapt and improve the success of your SEO efforts.
Mobile and home voice assistants are popular and they're often used to perform searches. When speaking search criteria, a person uses longer phrases than when entering text. Voice search creates the need for long-tail keywords that consider a conversational tone.
For example, someone might perform a text search for "logo designs", but when using voice search they'll say something like, "what makes a good logo design" or "where can I find a good logo designer near me". Studying phrases associated with searching for your business can help you uncover new SEO opportunities which you can incorporate into your content strategy.
Your SEO strategy should consider all avenues and the free ones are a no-brainer. Google My Business (GMB) is a free portal where businesses enter directory information that can be seen across all Google platforms.
GMB, alongside other online directories such as Yell, Bing Places, FreeIndex, Yandex and more, is your free ticket to increased visibility. Users no longer have to search multiple pages to find your business location, hours of operation, and customer reviews. Having all information appear in Google Maps increases the likelihood of a visit.
If you're not keeping up with the latest SEO trends, the chances are that you could be missing out on new business opportunities.
Viron Media is a Peterborough based digital marketing agency that specialises in SEO for small and local businesses. Our expert team can help develop and execute your SEO strategy, analysing competitors and results, and improve your campaigns for the best results.
For a consultation and a free quote, contact the Viron Media team today.