Search Engine Optimisation (SEO) is a key digital marketing component for any online business. As Google continually updates their ranking algorithm, keeping up with an ever changing landscape can be difficult, maintaining visibility while your competitors are also investing in search engine optimisation services. Fortunately, we’re here to help.
Audits are integral to the foundation of any SEO campaign as they provide insights into various elements of your website which require urgent attention, such as duplication issues, technical errors, website speed, use (or misuse) of keywords and more.
Keyword research is a core component to any SEO strategy. This research will help guide content strategies and uncover new opportunities to increase the visibility of your website for search queries.
Once we’ve developed a content plan using data gathered from our keyword research and competitor analysis, we can begin developing high quality content that helps your website in establishing expertise, authority and trust signals (also known as E-A-T), leading to improved search results.
If you're wondering why a competitor may be ranking higher than you in search results, our analytical tools and research can help present you with data for their backlink profile, targeted keywords, pay-per-click campaigns and much more. This valuable information provides insights as to what is required to "close the gap" adapt and/or exceed their positions.
As well as encouraging regular catch-ups via Zoom, email or phone, we also provide monthly reports which display the progress and performance within each campaign. We understand that preferences vary for the level of detail we can go into, so whether you enjoy diving deep into data or just knowing the essentials, we’re happy to present it in the manner you prefer.