According to Google, 46% of searches now have local intent, meaning that almost half of online shoppers are looking to spend money with a local business.
Imagine how many potential customers you could lose out on simply because your business could not be found in their localised search.
As smartphone usage and voice search continue to rise, you need to make sure that your business appears at the forefront when people are searching for the products you sell or services you offer. Investing in Local Search Engine Optimisation (SEO) services is an effective way to achieve this.
Local SEO is all about communicating the local relevance of your website and individual pages with Google and other popular search engines. This means utilising various tools and techniques at our disposal to develop your local presence so that when searches are made for your products or services, Google understands that your business is a close and ideal match to provide with your potential customers.
Our Local SEO services therefore include, but are not limited to:
This tool is an essential part of building your local presence, enabling you to manage your Google Maps listing, opening hours, contact details and more. Optimising your GMB profile builds your credibility and visibility in a number of areas.
In 2021, we increased the visibility for one of our local SEO clients by over 70%, with the majority of their keywords ranking at number 1 in Google search results. Based on their leads, sale price and conversions, they averaged around a 90,000% return on investment (we estimated just over 3,500% with some conservative numbers).
While this number is not typical and may seem crazy at times (we had to run it through a few times to make sure!), we have helped multiple clients establish the value potential of local and national based search engine optimisation, and gone on to delivering continual strong and positive returns on investment.
Our local SEO marketing services are organised and run by an in-house team so you can access strategy, assets and analytics through a single point of contact across the entire spectrum of your SEO package.
Our SEO expertise is also complemented by technical support from our web developers, should you need any fixes or enhancements to your current website.
This combination of experience and knowledge helps us provide specialist SEO support at a level that would be much more expensive within typical agencies or outsourced via multiple freelancers.