5 SEO Trends to Know for 2021
If you want your business to stay relevant, your Search Engine Optimisation (SEO) strategy must evolve with the times. The basics and core technical methods will always be important, but not following other current SEO trends could still leave your business nowhere to be found. Here are 5 SEO trends that are useful for 2021 and beyond.
SEO vs PPC: Which Is Best For Your Business?
Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two different marketing techniques that can massively boost your online presence and sales revenue. However, if you do not understand the processes or the pros and cons, it can be easy to spend your advertising budget while seeing little return on investment (ROI). Find out more on how SEO and PPC can drive targeted traffic to your website.
GDPR Compliance - Are You Ready?
The GDPR (General Data Protection Regulation) is a set of guidelines coming into effect on the 25th of May 2018 that aims to protect EU citizens from privacy and data breaches. All organisations that process personal data, regardless of Brexit, will need to comply with these regulations or risk hefty fines. This guide aims to cover some of the main points of what your organisation needs to know about the GDPR.
SSL/HTTPS Is Now Essential
On February 8th 2018 Google announced that their Chrome web browser will now be marking all HTTP sites as "not secure" in July. Learn more about SSL and how we can help you.
How to Set up Google Alerts for Your Website
Google Alerts is one of the most valuable free tools for monitoring mentions of your brand on the Internet. It's an automated service that helps you know what people are saying and where they're saying it. It'll keep track of sites linking to you, quoting you, supporting or complaining about you. This information can then be used to help join in the conversation, reach potential customers or provide support where it's needed.
How to Build a Brand for a Small Business on a Budget
Some useful tips on how to build your brand on a limited budget. Ideal for startups and small business. One of the most important and recognisable things about your company/brand is your logo. This should appear consistently in branding on your website, letterheads, business cards and more.
The Benefits of Good Web Design
Web design has become a key issue with all businesses, as web presence continues to become more important to business success. Throwing together a web page just to be online is no longer acceptable. For many companies, the website has become the primary marketing vehicle and in some cases, the business itself. In order to […]
How to Create an Effective Landing Page
For those not familiar with what a landing page is, they are an optimised page on your website focused on getting a visitor to fulfill and action, such as to order an eBook, download a file or subscribe to a newsletter. To create an effective landing page, it should have a clearly defined purpose. When […]
How to send large files online
We have often found that many people try sending large file attachments via e-mail. The main problem with this is that e-mails often struggle with receiving files larger than roughly 5 or 6MB, which leads to high bandwidth usage that could potentially cause your website to exceed it's limit and go offline. Why does exceeding […]