On February 8th 2018 Google announced that their Chrome web browser will now be marking all HTTP sites as "not secure" from July of this year.
Traditionally, only sites which held user data and processed payments (such as online shops/ecommerce websites) required an SSL certificate, but with Google, Firefox and many other companies campaigning for a secure web, SSL for other sites has gone from recommended (due to SEO benefits) to essential.
Several webmasters reported a loss in rankings and traffic after migrating to HTTPS. This could be a reason for many to avoid the efforts of encrypting their own web project. HTTPS is associated with a lot of work, which is why Google announced to give webmasters sufficient time for migrating their site to a secure connection.
For those with technical experience and/or an interest in the work involved, Google provide some documentation on how to secure your site with HTTPS and site moves with URL changes. The basic tasks are as follows:
If you require assistance in setting up HTTPS/SSL on your website, get in touch with us today. We have years of experience with website migrations, SSL certificates and carrying out the switch from HTTP to HTTPS.
For our first article on SEO (Search Engine Optimisation), we thought we should start off right from the beginning. When we speak to new clients we often find that they don't always fully understand what SEO is. So here's our own explanation of SEO and it’s purpose.
SEO is the process of improving the traffic and online awareness of your website via natural, unpaid search results as opposed to online marketing such as PPC (Pay Per Click) campaigns. The theory is that the higher your website appears in the search results list, the more visitors/traffic it will receive from the search engine.
We use SEO that considers how search engines work and what people search for. Optimising a website primarily involves editing its content and coding to increase its relevance to specific keywords and phrases. We focus the subject matter of the page and use all available elements and SEO techniques to reinforce the context and to give the page an air of authority on the subject. So when a potential customer searches on a particular subject/service/product, the search engine will bring up our website as a highly relevant and regarded resource.