For those not familiar with what a landing page is, they are an optimised page on your website focused on getting a visitor to fulfill and action, such as to order an eBook, download a file or subscribe to a newsletter.
To create an effective landing page, it should have a clearly defined purpose. When planning the content, you need to focus on what the end goal is, such as:
Once you know your goal, you need to work backwards and think:
It's fairly simple to make an obvious "call to action", but you need to give your readers a reason to take action. If it's not clear what you do, why you're doing it, what you're saying and why the user should take action, they won't... and your campaign will fail.
The part where we come in is adding visual interest/impact to your page and optimising the user experience. This can be done through infographics, embedded videos, user forms and social media integration. But again, without a clearly defined goal and good content, this will not achieve strong conversion rates either.
Three important aspects of a good landing page include:
If you would like an effective landing page for your website, get in touch with us today.